Rush is a Band

A blog devoted to RUSH:
Neil Peart, Geddy Lee & Alex Lifeson

Mon, Jun 24, 2024

Rush used to demonstrate new iPhone 6s 3d Touch feature at Apple event

Wed, Sep 9, 2015@4:32PM | comments

Apple unveiled their new iPhone 6s at their big fall event earlier today. In the keynote presentation Apple introduced a number of new features of the new iPhone, including 3D Touch technology where the screen can sense multiple levels of pressure. When demonstrating this new feature, Apple senior vice president of Software Engineering Craig Federighi clicked on his music icon and Rush's The Analog Kid was shown in his list of favorite songs as seen here. You can watch the Rush reference in this video of the event at about the 2:40 mark and check out a screenshot here. Federighi is a big Rush fan and also used Rush as an example during an Apple special event two years ago when demonstrating to the audience how to make an iTunes radio station, and also at WWDC last summer when demonstrating a new Safari search feature. Thanks to Louis B for the heads up.