Wednesday, March 12, 2014
Alex Lifeson helps launch The Kidney Foundation of Canada's new Online Risk Assessment Tool
March is kidney health month in Canada and the Kidney Foundation of Canada has announced via a press release this morning their new free Online Risk Assessment tool. Last fall Alex Lifeson helped raise awareness of the conditions that cause kidney disease with this 30-second commercial spot. The Kidney Foundation of Canada has launched an updated version of the commercial which highlights the new assessment tool and the press release mentions the important role Alex Lifeson has played in helping to raise awareness:
The PSA features Rush guitarist, Alex Lifeson, whose family has suffered from conditions that cause kidney disease. "During the Kidney Foundation's 50th anniversary year, we're taking extra steps to empower individuals to actively engage in their kidney health care," says Paul Shay, the charity's National Executive Director. "Thanks to celebrity spokesperson Alex Lifeson's participation in a new public service announcement, we are able to help raise awareness of the risk factors for kidney disease. Canadians will also have a health information e-tool at their fingertips and a printed risk assessment they can share with their healthcare provider - crucial resources for their kidney health management." ...