UPDATE - 9/10@5:26PM: Here's some YouTube video of the Rush mention (thanks Darren P):
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As we speak Apple is holding a live event where they are expected to introduce the new iPhone 5s and 5c. They are also going over several of the new features of iOS 7. It is being live-blogged on CNET.com, and at about 1:15PM when Apple senior vice president of Software Engineering Craig Federighi was demonstrating to the audience how to make an iTunes radio station, they used Rush as their example! They mentioned that they were going to show (via creating a Rush radio station) how to get a pure dose of awesome. The CNET liveblogger also remarked that, "Never have I heard so much applause for Rush!" You can follow the live blog here and see a photo of the Rush reference here. Thanks to Michael M and Jodeo for the heads up.